Banner Ads
SPEC ABC Toys Website Banner Ad
Background
ABC Toys is an educational toys company (that doesn’t really exist). They have toys designed to develop children’s minds and keep them intellectually engaged.
Objective
ABC wants caregivers of children ages 6 months to 4 years old to visit the ABC Toys website. ABC Toys would also love it if those that visited the website made an educational toy purchase while on the site.
Approach
I chose to show the value of ABC Toys by highlighting the skills they help develop and paint a picture of the child with those skills. I used a friendly, fun, and promotional tone to entice caregivers to click on the website link and check out the educational toys offered by ABC Toys.
I collaborated with graphic designer, Katalina-Marie Kruszewski , on this banner ad.
Background
The New Yorker is a magazine featuring current affairs, politics, and the arts. Its readers span from ages 30-50 with household incomes of 75k+.
Objective
The New Yorker wants to target tech-savvy readers who own a smartphone, a computer, and probably a tablet as well that aren’t already subscribers. The goal is to get them to click the banner ad and subscribe to the digital-only format of The New Yorker.
Approach
I used an insightful, intelligent, and promotional tone to show that the digital-only format offers a convenient way for busy people to be able to read The New Yorker anywhere and everywhere they go. By subscribing digitally, they can always stay up to date with the most important topics of the week without having to remember to bring the magazine with them.
SPEC The New Yorker Digital Subscription Banner Ad