Website Copy
Rep-Lite’s Website
Background
Rep-Lite is an innovative on-demand medical sales talent support firm, specializing in customized contract salesforce solutions for the medical, surgical, and pharmaceutical industries.
Objective
Rep-Lite wanted the messaging to bring their value proposition front and center while making companies feel more comfortable about using their talent support services.
Approach
The copy addresses prospective companies’ worries of hiring the wrong talent and wasting precious time/resources. By showcasing their “dating before marriage” talent solutions approach, the message was that Rep-Lite actually lowers the risk of hiring the wrong person while still filling positions quickly.
FCC North America’s Website
Background
FCC is a leading clutch technology company that spreads worldwide. They partner with automotive and motorcycle manufacturers like Honda and Kawasaki.
Objective
FCC wanted to update their North American website to allow for technological expansion in the upcoming future (i.e. electric vehicles).
Approach
I emphasized the tech-forward, advanced technology FCC offers its partners. I used a professional, innovative tone to drive (See what I did there?) FCC’s audience to the realization that FCC is dedicated to the future of the automotive and motorcycle industry.
Xpress360’s Website
Background
Xpress360 provides printing, contract packaging, warehousing, and an assortment of assembly and co-packing services to businesses in and around the Indianapolis, Indiana area.
Objective
Xpress360’s market changed and expanded, and they wanted a website that conveyed their current industry value.
Approach
I wrote Xpress360’s web copy, focusing on promoting the value of their all-in-one location for printing, packaging, assembling, and shipping. I added a hefty amount of emotional benefits for business owners such as freedom and confidence. To convert prospects from viewing the website to making an initial contact, we created a “Get Your Free Quote” button on the homepage.
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