Print Copy
Direct Mail, Newspaper Ads, Magazine Ads
SPEC Direct Mail - Pure Impact Boxing Gym
Background
Pure Impact Boxing Gym is a fake company that offers one of the most efficient and challenging workouts in Denver. They have mostly active and fitness conscious adults ages 22 - 38 years old.
Objective
Pure Impact Boxing Gym wanted to send out a direct mail piece for a free three-day pass to get the recipient to visit the gym and want to join it.
Approach
In the copy, I decided to focus on both the physical and mental benefits (confidence, perseverance, toned muscles) of going to this gym as well as the flexible hours they could access the gym. The copy has an overall exciting, promotional, and urgent tone.
Background
Green Gardens is a fake company. It is an environmentally friendly subdivision aimed at couples ages 30-45 who are environmentally conscious but also mindful of cost.
Objective
The objective for this particular ad was to get prospects to visit the website and register for more information.
Approach
I took a friendly, promotional, and sincere approach to this newspaper ad. I helped the reader imagine the value of living at Green Gardens by painting a picture of raising a family in a friendly community while making a positive impact on the environment without too much hassle.
SPEC Newspaper Ad - Green Gardens
SPEC Magazine Ad - New Edition of Tim Ferriss’ Book The 4-Hour Workweek
Background
The 4-Hour Workweek is a real book by Tim Ferriss. This edition of the book is fake. The 4-Hour Workweek is a book targeted at adults ages 24-40 who are well-educated, interested in travel, interested in entrepreneurship, and interested in work situations other than the standard 9-to-5 job.
Objective
This particular magazine ad is designed to drive sales for the newest edition of this book. It was up to me to convey the benefit of the book as a whole for those who had never read it as well as emphasize the new elements for those who have already purchased or read it.
Approach
The key to writing this copy was to tap into the readers’ dreams and inspire them to read the new case studies of people who had already traded in the 9-to-5 lifestyle for more autonomy. I used a promotional, inspiring, and informative tone to convey that this edition of the book had the resources the readers needed to create the work life they desire.